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    Delta Dental poll finds Tooth Fairy welcomed into most U.S. homes

    Poll also reveals more than 1 in 4 children go to bed early in anticipation of Tooth Fairy’s arrival

    BOSTON — Aug. 22, 2023 — In recognition of National Tooth Fairy Day on August 22, Delta Dental released additional findings from its 2023 Original Tooth Fairy Poll®.
    The Poll, now in its 25th year, finds the Tooth Fairy is welcomed into an overwhelming majority (81%) of U.S. homes. Further, the delight of the Tooth Fairy is experienced by children and parents alike. More than 1 in 3 (36%) parents say the Tooth Fairy instills good oral health habits in their children, and in anticipation of the Tooth Fairy’s arrival, 27% of children head to bed early.
    "Every child looks forward to a visit from the Tooth Fairy, a great role model for creating lasting oral hygiene habits," said Dr. Linda Vidone, Vice President Clinical Management at Delta Dental of Massachusetts. "This year's poll shows just how valuable a healthy smile is. We hope that this tradition encourages parents to remind their children to keep their teeth healthy for each and every visit from the Tooth Fairy."
    Highlights from this year’s poll include:
    Tooth Fairy giving reaches record high

    • The average value of a single lost tooth during the past year increased 16% from $5.36 to $6.23 – a record high in the 25-year history of the poll.
    • Since the poll’s inception, the average cash gift left by the Tooth Fairy has surged 379% from $1.30 to $6.23 per tooth. At this rate, in 2048, the Tooth Fairy would be leaving a whopping $30 under the pillow for a single tooth, which equates to a staggering $600 for a full set of 20 primary teeth.
    • Further, 20% of children receive both money and something else, such as a physical gift, for each tooth they lose.
    Tooth Fairy pays a premium for the first tooth
    • The average value of a first tooth is $7.29, which is just over a dollar more than a typical tooth receives.
    • One-third (33%) of parents say the Tooth Fairy spends more on the child’s first tooth than any future teeth.
    The worth of a lost tooth and the economy
    Historically, the Original Tooth Fairy Poll® has typically mirrored the economy's overall direction, tracking with the trends of Standard & Poor's 500 Index (S&P 500). However, while the average value of a single lost tooth increased 16% over the past year, the S&P 500 experienced an 11% decline during the same period.
    About the survey
    The Original Tooth Fairy Poll® was conducted between Jan. 6, 2023 and Jan. 19, 2023, among 1,000 parents of children ages 6 to 12. The margin of error is +/- 3%.
    The January 2022 S&P 500 average was 4,410 and decreased to an average of 3,942 for January 2023, consistent with the timing of the Original Tooth Fairy Poll®.
    For more information about the Delta Dental-sponsored survey and oral health tips for infants to pre-teen, visit the Original Tooth Fairy Poll®.

    Delta Dental of Massachusetts (, the largest provider of dental benefits in the state, is a leader in innovative programs that improve the overall health of members, prevent oral disease and reduce health care costs for employers, groups and individuals. Headquartered in Charlestown, Mass., Delta Dental of Massachusetts, a member of the Delta Dental Plans Association (, covers more than 2 million people. Follow us on Twitter (@DeltaDentalofMA), Facebook (, and Instagram (@deltadentalofma).
    About Delta Dental Plans Association
    Based in Chicago, Illinois, Delta Dental Plans Association is the not-for-profit national association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the nation's largest dental benefits provider, covering more than 89 million Americans and offering the country's largest dental network with approximately 152,000 participating dentists. Over the last decade, Delta Dental companies and their
    foundations invested over $1.9 billion to improve the oral and overall health of our communities.
    Visit for information on individual dental insurance plans and group dental insurance plans.